Instagram Reels and TikTok are so similar that it leaves many brands asking two questions. 1. What is the difference?
2. Which is better for my brand?
Today, we are going to look at the key differences between Instagram Reels and TikTok which will hopefully lead you to decide which is better for your business!
1. Video Length
TikTok currently allows users to record up to 60 second videos while Instagram Reels only allows 30 second video.
2. Music Options For Business Accounts
On Instagram Reels, currently only personal accounts can access the music feature for their video. If you're a brand page and want music in the background of your videos, TikTok is the better choice.
3. Video Editing Tools
Although the video editing interfaces look extremely similar, there is a noticeable difference in the number of filters available to you. TikTok offers users tons of effects, filters, and templates while Instagram only has a few. Additionally on Instagram, users must choose their filter before they film each video clip. They will not be able to add these after.
4. Algorithm
TikTok features a "For You" tab that is customized specifically to users interests based on videos you like, accounts you follow, and comments you leave. Instagram Reels Explore Page is a mix of content with no set answer from Instagram on how they determine what displays there.
“If your Reel is featured in Explore, you’ll receive a notification. Featured reels are a selection of public reels chosen by Instagram to help you discover original content we hope will entertain and inspire you.” -Instagram
5. Paid Advertising
Ads on TikTok aren't as popular for small businesses as they are on other social media platforms, but TikTok does offer them. TikTok features In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.
Instagram Reels currently does not offer any paid ads.
6. Demographics
TikTok currently is more of a younger, Gen Z, audience while Instagram has a wider age-range audience and this transfers over to Instagram Reels.
7. Analytics
TikTok offers in-depth analytics for all TikTok Pro accounts. You can see when your video was trending and where the traffic came from. On TikTok analytics, you can also see a specific sound your audience is most listening to and use that in future videos.
On Instagram Reels, users can currently only see views, likes, and comments.
We hope this helped explain the big differences between TikTok and Instagram Reels. While it may seem right now that TikTok offers more than Reels, it is important to note that Reels is newer and Instagram is always updating their social media platform.
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